What Would You do For Love?

dior love chain

Since time immemorial the question “What would you do for love” has puzzled and inspired lovers around the world.  Mostly however, the answers have remained in the minds of those confronted with this eternal question. But not any longer in this age of digital information sharing… With an innovative initiative DIOR has launched a beautiful campaign – the DIOR Love chain –which invites you to tell the world what you would do for love.  And now a dedicated group of celebrities, stars and influencers spearheaded by DIOR brand ambassador Natalie Portman, who is also the face of the brand’s newest fragrance Miss Dior Eau de Parfum have answered the question on Instagram, followed by thousands of men and women who are taking up the exciting challenge by posting a video or a photo with their answer.

A few weeks ago I was approached by DIOR asking me that very question, and after some soul searching I decided to reply with this very personal video on my Instagram page, knowing that for love I would let my guard down. I showed myself superficially taking off my makeup as a symbolic sign of letting my guard down and letting the one I love share in my deepest insecurities. Love is when I can finally expose parts of my personality including my weaknesses that would normally hide to make me appear stronger and confident.

In my Instagram posting I nominated a handful of my closest friends to share their answers, and I am now urging you all to take up the challenge. You can join the Dior Love Chain by sharing your creative photo/video answers using the hashtag #DiorLoveChain. And at the same time you will be contributing to a noble and worthwhile cause since for each post @diorparfums will donate 1 US$ to the charity @wemovement which support communities in 9 countries across the world  in partnership with Natalie Portman, including the WE schools initiative in #Kenya, which aims to provide education for young girls, empower women and help them access health care with ease.  Your content and the content of your friends who continue the chain may also be featured on Dior’s website and could be included in an exciting travelling exhibition that will open in Shanghai in 2018.

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When @dior asked me what I would do for love I replied with this video. I showed myself superficially taking off my makeup as a symbolic sign of letting my guard down. Love is letting the one I love share in my deepest insecurities, when I can finally expose parts of my personality including my weaknesses that I would normally hide to make me appear stronger and more confident. . . And you, what would you do for love? You can join the Dior Love Chain by sharing your creative photo/video answers using the hash tag #DiorLoveChain. And for each post @diorparfums will donate 1$ to the charity @wemovement. In partnership with Natalie Portman, They are committing to the WE schools initiative in #Kenya, which aims to provide education for young girls, empower women and help them access health care with ease. Your content and the content of your friends who continue the chain will not only help raise money for this noble cause, but may also be featured on Dior's website and potentially in an exciting travelling exhibition next year! I nominate all my followers and my friends @mslelob @k_knaust @zawadinyongo @stylish_nick @drudysseus @debbynash @royalreelphotoghy_ to share your answer and help build the #diorlovechain  @diorparfums @wemovement #ad ❤

A post shared by Silvia Njoki 🇰🇪 (@silvianjoki) on

Now over to you…. WHAT WOULD YOU DO FOR LOVE???

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