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After putting up this post, I was surprised to discover how many people actually don’t use fabric conditioners, and to be perfectly honest, until very recently even I only added conditioners to the laundering of baby clothes and bed linen.  But just like most of us use conditioners on our hair and moisturizers to hydrate our skin without even thinking twice, there is no excuse for not offering our treasured garments the same treatment.

Most people still think of conditioners as fabric softeners only, and consider their use a somewhat unnecessary luxury, but this is far from the reality as I learnt from the research team in the break out rooms of the P&G’s Future Fabrics conference held in Barcelona, Spain.  A lot of the newer fabrics used today including washable wool and cashmere incorporate a range of newly developed synthetic fibres, which require special treatment in order to retain their unique properties, including elasticity and smoothness. A conditioner/softener will deep-treat the fibres with microscopic fibre lubricants and other components to help maintain the soft feel of these fabrics and reduce the chances for stretching, wrinkling, fading and static cling while improving colour radiance and resistance to dirt and keeping clothes looking fresh and stylish for longer.

After a perfect fabric conditioning my clothes maintain their body conscious shape and honestly feel like a new skin, I simply feel great in my conditioned clothes, which maybe also is due to the perfume notes, which provide an irresistible fresh experience and long-lasting fragrance.

Note: When using fabric softener to your hand wash, pour it to your rinse water and not directly on the fabric. 

P&G Future fabrics 2015 Lenor Downy room

P&G Future fabrics 2015 Lenor Downy Kristl Monden
downy fabric conditioner