Silvia Njoki is a leading Kenyan online content creator, journalist and and inspirational manager of her eponymous blog. She studied fashion styling at University of the Arts London, Central Saint Martin, UK and Nuova Accademia di Belle Arti Milano, Italy and was a successful fashion stylist before she turned her attention to blogging.
Her blog was launched in 2013 as a creative outlet for her DIY activities in pursuit of dressing her infant daughter born that year, but soon morphed into a distinctly fashion oriented vehicle for sharing her unique personal style on the social media scene. The blog is now increasingly also focusing on beauty, lifestyle and particularly travel.
The blog has earned Silvia several awards including Best Kenyan Fashion/Beauty/Hair/Style Blog 2015 and Kenyan Blog of the Year 2015 at the BAKE awards, as well as international recognition from inter alia Nickelodeon as a nominee for Favourite African Blogger. In 2016 Silvia was awarded the title Best Blogger at the Abryanz Fashion and Style Awards in Uganda and again in 2017 Abryanz awarded her the title Fashion Writer of the year – Africa.
Silvia has traveled widely abroad both privately and professionally – She loves to experience the natural beauty, culture, indigenous food and music of the countries she visits and documents these experiences on her travel vlogs and photographs on social media. As a fashion writer she worked for the Standard Media Group in Kenya for 6 years and since April 2016 she is has been contributing a weekly fashion column to Kenya’s leading newspaper “The Daily Nation”.
Silvia’s love for fashion and beauty, as well as her in-depth and up-to-date information on what rocks in the industry, which forms the solid foundation of her blogging and other professional activities, is also undeniably manifested in her own personal style which exudes daring chic and elegance. “I wear clothes that speak to me” she confides, adding that her style can best be described as “Unpredictable”.
Away from the spotlight, Silvia loves music, photography, cooking and fitness and is a doting mother to a 5-year-old daughter.